Part I: Understanding SEO: Understanding search engine optimization is half the battle in plannin and implementing an effective SEO plan. It’s also the place where you need to start. The two chapter in this part of the book will help you to understand SEO and then to work through creating an SEO plan. Chapter 1 covers the introduction by breaking down a search engine and explaining how searc engine optimization works. Chapter 2 explains why you need SEO and walks you through creating your SEO plan.
help you take keywords to the next level by explaining pay-per-click advertising and how you
can leverage it to improve your web-site traffic. Chapter 11 helps you understand how HTML
tags can improve your SEO rankings. And Chapter 12 provides insight into why content is soimportant in SEO strategy. To round everything off, Chapter 13 provides information and strate- gies for using links to improve your search engine traffic
Part III: Optimizing Search Strategies: Once you understand the basics of search strategies, youcan begin to improve upon those strategies to gain attention from people and from search engines.
Part III you’ll find six additional chapters that help you hone your SEO efforts. Chapter 14 include information about adding your web site to indexes and search engines. Chapter 15 demystifies pay for-inclusion services. Chapter 16 provides a closer look at the different requirements of search engi crawlers. In Chapter 17, you’ll learn how to avoid using spamming (or spam-like) techniques. Socia media optimization is covered in Chapter 18. And automating elements of optimization is explained in Chapter 19.
Part IV: Maintaining SEO: Search engine optimization is not a do-it-and-forget-it strategy. It’s an ongoing process that must be maintained. In Chapter 20, you’ll learn what to devote time to after the SEO launch is over. And Chapter 21 will show you how to analyze your SEO efforts to learn what’s working and what must be changed.
